MY IDEAL ARTIST MARKETING PLAN by Artist Diana Templeton
I realized recently that I needed My Ideal Artist Marketing Plan to promote and market my
Personal Gallery of Art. I have always worked in Sales and Marketing plus I was a
Special Events Coordinator for Canada for many years so I had success in planning Solo
Art Shows. I also planned group Art Shows as well. I have been very fortunate as artist to
have had this background and experience. I have also participated in many Group Art
Shows with the Society of Western Canadian Artists.
However times are changing and I must change with the times. None of us like change but
I knew that I would have to be willing to incorporate a new way to reach my loyal customers.
I have never been technically inclined but did have a website set up for me before but I was
not trained on how to use it properly. Therefore it was not of much use to me as it was never
current. We have all had to change how we do business since the Covid Virus during this
past year. It has been challenging for everyone, especially artists as ours is such a visual
product to present and sell.
I had a large Solo Art Show last November that I had booked a year ago. I had put a lot of time
and energy plus money into this show but unfortunately the timing could not of been worse.
After a lot of soul searching I came to realize the need for a new solution to promote and
market my art business. Oh No I was going to have to become technically involved in the art
of the business. I felt the Fear and Had to Do It Anyway.
I made the decision quickly that I did not want the stress of building my own website. I
did a great deal of research to find My Ideal Artist Marketing Plan and made the wise
choice of hiring Lynda Baxter of Chix Design. I had worked with Lynda with Art in Canada
before and was very impressed how she promoted their Ideal Artists Marketing Plan and how
I could benefit from their technical skills. Yippee!!! Talk about relief.
I am now very excited as I am going to not only have a great new website but I will be able to
share with all of you my local customers plus all the new prospective customers I will
have to opportunity to meet. Talk about feeling inspired.
Stay tuned……
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